brand book design

A good brand book is like a visual and strategic blueprint for your brand, making
sure everything from your website to your ads tells the same story. It helps everyone
understand what your brand is all about, making your business stand out and
connect better with people.

why choose us ?

15 +

Digital experts

30 +

Projects done

6 +

Years of experience

25 +

Satisfied clients

what`s included in brand book design?

Your Brand Book unfolds through a meticulous and client-focused process, ensuring that the final product not only meets but exceeds your expectations. Here’s how we approach the creation of your comprehensive Brand Book:

  • Structure of the Future Brand Book: We begin by outlining the structure of your Brand Book, ensuring it covers all necessary components to guide your brand’s visual and verbal communication. This structure is designed to be intuitive and easy to navigate, serving as a solid foundation for your brand’s identity.
  • Selection of Visual Style: Next, we collaborate with you to select a visual style that truly reflects your brand’s essence. This involves exploring various design directions, color schemes, and typographies to find the perfect match for your brand’s personality and values.
  • Development of a Brand Book: With the visual style set, we proceed to develop the Brand Book, incorporating all style elements including the logo, fonts, and colors. This step is where your brand’s visual identity comes to life, detailed with guidelines on how to use each element effectively to maintain consistency across all platforms.
  • Application on Mockups: To give you a real-world perspective, we showcase the branding elements on mockups of different media. This could include digital applications like websites and social media, as well as physical items such as merchandise and stationery. If desired, we also include conditional guidelines for business cards, email signatures, newsletters, and more, ensuring a comprehensive brand presence.
  • Transfer of the Finished Brand Book: Upon completion and your approval, the finished Brand Book is compiled and transferred to you in PDF format. This digital document serves as the ultimate guide to your brand’s identity, empowering you to maintain brand consistency across all forms of communication and media.

Throughout this process, we maintain a close partnership with you, ensuring that each step is aligned with your vision and feedback. Our goal is to create a Brand Book that not only defines your brand’s identity but also inspires confidence and consistency in how your brand is presented to the world.

what are your pain points?

Creating a brand design that clearly showcases your brand’s unique identity, can provide challenges. Here are a few common ones:

No Brand
Presence

A lack of brand presence online leaves potential customers unsure of who you are and what you stand for, making it challenging to build trust and recognition in a crowded digital landscape.

Outdated
Brand Image

A brand that fails to update its design elements can quickly appear outdated, losing its appeal to the target audience, especially if competitors refresh their brand periodically.

Lack of
Flexibility

Some brand designs don’t scale well across different media and sizes, from large billboards to small digital icons which limits the brand’s visibility and recognition across various platforms.

Ignoring Target Audience Preferences

Designing without a deep understanding of the target audience’s preferences and behaviors can result in a brand that doesn’t resonate or engage effectively. This disconnect can hinder customer acquisition and loyalty.

pricing packages

  • logo development
  • brandbook development
  • logo and brandbook development
logo development
$1000
Market Analysis, Reference Search
Preparation of Concepts in Different Styles in the Form of a Presentation 
Preparation of a Logo in Different Formats and Different Color Designs (Color, Black on White, White on Black, on a Colored Background or on a Transparent Background) 
Transfer of Finished Work 
buy now
brandbook development
$2000
Structure of the Future Brand Book 
Selection of Visual Style
Development of a Brand Book, Including All Style Elements, Logo, Fonts, Colors. Additionally, Branding Elements Are Shown on Mockups of Different Media
If Desired, You Can Add Conditional Guidelines for Business Cards, Email Signatures for Newsletters, Etc. 
Transfer of the Finished Brand Book in PDF Format 
buy now
logo and brandbook development
$2750
Included all steps of Logo Development
Included all steps of Brand Book Development
buy now
logo developmentbrandbook developmentlogo and brandbook development
$1000$2000$2750
Market Analysis, Reference Search
Structure of the Future Brand Book 
 
Included all steps of Logo Development
Preparation of Concepts in Different Styles in the Form of a Presentation 
Selection of Visual Style
Included all steps of Brand Book Development
Preparation of a Logo in Different Formats and Different Color Designs (Color, Black on White, White on Black, on a Colored Background or on a Transparent Background) 
Development of a Brand Book, Including All Style Elements, Logo, Fonts, Colors. Additionally, Branding Elements Are Shown on Mockups of Different Media
Transfer of Finished Work 
If Desired, You Can Add Conditional Guidelines for Business Cards, Email Signatures for Newsletters, Etc. 
Transfer of the Finished Brand Book in PDF Format 
buy nowbuy nowbuy now

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frequently asked questions

What is a brand book design?

A brand book is a comprehensive guide that outlines your brand’s visual identity, including logo usage, color palette, typography, and overall style guidelines. It ensures consistency across all brand communications.

How to structure a brand book?

A well-structured brand book typically includes sections on brand overview, logo usage, color palette, typography, imagery guidelines, tone of voice, and examples of proper and improper usage.

Who creates the brand book?

Brand books are often created by brand designers or agencies specializing in brand development, like Klik Digital. We collaborate with you to define your brand’s identity and translate it into a comprehensive brand book.

Who uses a brand book?

A brand book is a comprehensive guide outlining a company’s brand identity, including logo usage, color palette, typography, and messaging guidelines. It serves as a reference for employees, designers, marketers, and external partners to ensure consistent and accurate representation of the brand across all channels.

Who designs a brand?

Brand design involves a collaborative effort between you and a brand designer or agency. You provide insights into your brand’s values and target audience, while the designer translates those insights into a visual identity.

Meet Your Marketing Goals with Klik digital!