In our digital era businesses must go online to reach out to their target audiences. Digital marketing is essential to ensure your business growth, building brand awareness, attracting customers, and increasing conversion rate. At the same time one of the most challenging questions when it comes to digital marketing is whether to create an internal […]

In response to TikTok’s explosive popularity, Instagram launched a new feature in 2020. Instagram Reels, or short-form sharable videos, quickly gained popularity due to their fun format and the ability to add hashtags, music, and filters.  You can also tag friends.  These 15-second videos, unlike Instagram stories, do not disappear after 24 hours. Reels are […]

LinkedIn is much more than a network that connects professionals around the world. Over time, the platform has developed a strong potential for marketing your company, generating leads, driving website traffic, increasing brand awareness, and much more. How can LinkedIn become one of your marketing tools?  LinkedIn can be used to promote a business in […]

A good marketer understands that the only way to stay ahead of the competition is to be proactive in developing marketing strategies. Using TikTok to promote your business is a calculated decision rather than a trendy step. This platform gives you a chance to show your audience a different, unique side of your brand. On […]

When it comes to marketing planning, don’t overlook the importance of marketing competitive analysis activities. You can learn a lot from them if you look at what they’re doing and investigate the various marketing strategies of products and services used by other players in your niche. They target similar audiences, and the information you reveal […]