Video Production Baltimore

It sounds so simple…. let’s just shoot a video for our marketing campaign. A little bit more goes into a solid media project! First, there is a great deal that goes into the preproduction phase. In this step, you discuss and formulate your budget, identify your target audience(s), and determine your campaign’s pitch along with the creative storytelling in your final product. This may involve creating storyboards or a map of the content from start to finish. You outline the critical details of what the finished product will look like, determine what resources are needed both human and financial, and identify the graphic and visual elements needed. You also identify who, if anyone, will appear in or be the voice of your project. This stage is CRITICAL as it helps flush out the potential roadblocks, determine solutions, and help facilitate everything that happens in the actual shoot. Planning is the most important stage of video production in Baltimore, MD, and beyond.

The second phase is the actual production or shoot. The complexity of your content will determine how much help you need with the actual filming. One important consideration at this stage is to do what it takes to ensure the quality of your project, which includes sound and lighting at the very least. The design of your backdrop or “set” also matters. Consider what other graphics may be included as you work through the content. You want to make all the right choices as you are filming to ensure your viewers will have excellent recordings to watch with valuable content embedded!

The final phase is post-production. In this step, the raw footage is put together to create the final product. This may involve editing, inserting additional graphics, voiceovers, and transitions. This should be done by someone with intimate knowledge of the editing software and a good eye for what works in the video arena. Your final piece of work speaks volumes for your business and your content. So, you want your productions from start to finish to be the very best it can be!

When searching for the best video production company in Baltimore, MD, let Klik Digital be part of your team. At Klik Digital, we use our expertise in filming and production at all stages of the process. We will work with you to identify and prepare content and plan the logistics of the preproduction phase. We will do the filming for you and do the editing and post-production work to ensure your projects are high quality and ready to publish on your marketing channels! Reach out to Klik Digital, a video production agency in Baltimore, for more information and we will help you with all your video productions.