What would you normally do when you need to search for goods and services, find some information or make an appointment? Most likely the first thing you would do is turn to your Internet connected device for a quick search. Gone are the days when people massively used print catalogues like Yellow Pages and similar. Remarkably, a staggering 70% of Americans no longer even open newly issued phone books. The era of search engines algorithms has established its dominance. However, the convenience of online presence brings new challenges for businesses: the risk of your content getting lost in the vast amount of information. Search engines are very effective and precise for users who know exactly what they are looking for. But conducting a general broad search and narrowing down the results becomes more complicated.
For local businesses online presence is a bless in terms of reaching to a global audience but the whole world becomes their competitor in turn. So, it is more critical than ever to choose the right keywords to be noticed in the overwhelmed digital landscape.
What are the keywords? These are the words that search engines employ to scan the Internet for matches to the user’s query. The search results are then ranked based on numerous criteria such as popularity, usefulness, and other. Given that keywords are like a magical key that starts a search engine, there is a risk of keyword oversaturation in your content. Striving for better result you may encounter an unpleasant outcome called keywords cannibalization.
Search engines like Google were more primitive: they used to believe that if a term was used frequently on a web page, the content is relevant, so some content creators would simply repeat the same term multiple times to increase search rankings. Today, keyword stuffing is the worst thing you can do because advanced algorithms penalize it with lower search rankings, and here the keyword cannibalization occurs as a side effect.
The actual keyword cannibalization meaning is that various pages of the same website’s compete against each other for the same keywords, causing confusion for search engines and potentially leading to lower rankings.
Identifying potential keyword cannibalization is relatively straightforward. A search using “Domain + keywords” can reveal relevant information.
Consider a company that offers content marketing services and is called “Marketing & Co”, and you would like to check whether keyword cannibalization takes place, you would search for Marketing&Co, digital marketing and similar variations.
You’ll get a list of results, but will you be satisfied? What if your blog post about digital marketing services from two years ago ranking higher than your most recent and important one? If that’s the case, you’ve come across keyword cannibalization facts. Luckily, you can fix this issue!
Modern search algorithms are very sophisticated and selective in content ranking. However, useful and relevant content will always be at the top. At Klik Digital, we use the best methods for optimizing your content and can help you improve your search engine rankings. From content marketing services to marketing services for nonprofits we are delivering professional result.