Digital marketing for nonprofits is a service provided by Klik Digital, a digital marketing agency in Baltimore, Maryland. We specialize in helping nonprofits succeed through SEO, PPC and social media.
Nonprofits are like any other business. Although they are not aiming to profit as a company from their work, they need to take advantage of strategies that will further their organization’s mission, attract donors and volunteers, and help them meet their goals. As a nonprofit, the bottom-line matters more than anything, and doing more with less is a necessity. Klik Digital, web agency for nonprofits helps your organization not only survive but thrive in these uncertain times.
Marketing is sometimes a daunting task, especially for small to medium-sized nonprofits. Through collaboration, our nonprofit marketing agency works with you, discussing your mission and how various channels work for you to address your goals and mission. One way to get started is to conduct your own needs assessment to determine what is going well, what you were able to accomplish towards the goals and mission in the previous year or quarter, and what your strengths and needs were. This will help you pinpoint the way you want to go next and what strategies would best meet those needs.
If you have a website already, we audit your site to determine how to optimize both your content and your design elements, ensuring a positive experience for your visitors and potential donors. We set up attractive layouts with beautiful graphics that will attract the right traffic your way. If you don’t have a website, we provide web design and hosting services to meet your needs, including setting up the right landing pages that will keep your visitors coming back. With our intuitive Search Engine Optimization strategies, we also get your website content noticed when visitors are searching for information like yours. Nonprofit marketing organizations target your efforts in a way that will get you a great return on your investment.
Having a good content strategy for posting and sharing is an important tool in your toolbox. If you offer merchandise, we assist you in setting up eCommerce tools to enhance your follower’s experience with you online. We also expand your efforts beyond a simple website and take advantage of the benefits social media marketing has to offer, including assistance in creating relevant and interesting blog posts, video posts, podcasts, and stakeholder briefs. If resources are a part of what you provide, we assist in developing resource guides that are of great value to your stakeholders and donors alike. Events and calendar pages with notifications and email capabilities also spread your messaging and encourage participation in events, as volunteers as well as your event guests and potential donors.
Our digital marketing team at Klik Solutions helps you determine how your efforts are paying off and if additional advertising would be beneficial. Using a host of analytics tools and market research, we identify the characteristics of your targeted supporters, your competitors, and your beneficiaries. We do the legwork so you can focus on more important things, like your mission and your fundraising and awareness efforts.
If you are searching for a nonprofit digital marketing agency, Klik Solutions is here to help. Marketing firms for nonprofits go a long way in maximizing your organization’s efforts to grow its value to the community you serve.