QR code (quick response code) is a matrix two-dimensional barcode in which certain information like a website, links, text, images, payment details, or something else is encrypted. It was invented by the Japanese automotive company Denso Wave to mark components in order to speed up the logistics processes of its own production, and then introduced to the general public in 1994. The inspiration for the creation of the QR code was the Go game, which the Japanese engineer Masahiro Hara, its developer, played during his lunch break.
The main advantage of a QR code is its easy recognition by scanning equipment, including a mobile phone camera.
QR codes are most common in Japan, where they have been widely used for a long time.
But they never became very popular all over the world before the Covid-19 pandemic, despite their simplicity, low cost of creation, the ability to save customers time and a number of other advantages.
With the start of mass vaccination against COVID-19, almost all countries of the world began issuing vaccination documents – digital or paper certificates, on which QR codes were placed.
At this time, “offline-to-online” marketing (O2O), which uses digital and traditional customer acquisition channels and integrates them to stimulate purchases in e-commerce and physical stores, has received increasing use.
QR codes have come to the forefront of O2O marketing as they make it easy to bridge the gap between offline and online channels.
Attracting mobile users is a priority for marketers, and QR codes make this possible. Let’s take a look at some noteworthy QR code marketing ideas.
Using these QR code marketing strategies, you can both save time and funds for the company, and attract a significant number of customers.
QR codes are becoming more and more popular among people all over the world. Practice of using them greatly expanded.
QR codes can be placed everywhere – in any printed media, on flyers, billboards, signs, clothes, shopping bags. And it is incredibly valuable that they can significantly save the resources of our planet.
The success of QR codes in your marketing strategy depends on how valuable, simple and attractive this experience will be for your customers. Always make sure that landing pages or content related to QR codes are mobile-friendly and up-to-date. Also track and analyze the use of QR codes to understand their effectiveness and make improvements as needed.
Klik Digital, digital marketing agency in Maryland, will help you with this. We offer a comprehensive email marketing package in Baltimore, including the use of QR codes. Marketing services for non-profit organizations is another major area of our expertise. Contact Klik Digital and be a step ahead of your competitors!