Instagram has emerged as a powerhouse platform that has given birth to a new generation of famous social media stars – Instagram influencers. These digital icons have managed to cultivate massive followings and monetized their online presence.
The term ‘influencer’ is widely used, but there is no common definition for it in the world of social media, leaving it open to interpretation. However, top Instagram influencers are not traditional celebrities. If you look at the lists of top influencers, they will include famous athletes, musicians, media personalities, fashion icons, beauty bloggers, and many more people from completely different niches. Despite its apparent simplicity, becoming an influencer is a challenging, time-consuming, and competitive process, especially in popular domains. Fortunately, both marketers and social media novices can leverage big names role models to develop their own brands. A careful study helps us to reveal the formula for social media influencers’ success on social media. In this blog post, we will share some influencer examples, and answer the question ‘What do social media influencers do?’
Social media influencers are individuals who have established credibility, authenticity, and a significant online presence in a particular niche. They use social media platforms, in this case, Instagram, to influence their followers’ opinions, behaviors, and, quite often, their purchasing decisions. Influencers create and share content that is relevant to their audience, and often partner with brands to promote their products and services through personal experience.
Let’s take a look at 10 big names of the Insta world.
Selena Gomez (@selenagomez): Selena Gomez, although being best known as a singer and actress, amassed an astonishing amount of Instagram followers. She regularly shares personal moments, fashion pics, and promotes her business and charity efforts. Selena Gomez has over 400 million Instagram followers now! This makes her not only the woman with the most followers on the platform, but also the only female to ever reach this number.
Kim Kardashian (@kimkardashian): reality TV star, and entrepreneur has over 364 million followers on Instagram. She frequently shares glimpses of her glamorous life, fashion, beauty, and family moments.
Kylie Jenner (@kyliejenner): A member of the famous Kardashian-Jenner family, Kylie has used her Instagram presence to launch her cosmetics line, Kylie Cosmetics. With over 399 million followers, she is a prime example of a digital influencer girl who turned out to be a successful entrepreneur.
Cristiano Ronaldo (@cristiano): The football legend Cristiano Ronaldo boasts over 600 million followers. While he primarily shares his sports-related content, he has also ventured into fashion and lifestyle, making him a global influencer.
David Beckham (@davidbeckham): Another one football celebrity, David Beckham has turned into a lifestyle influencer with over 83 million followers as for now. He offers a glimpse into his family life, fashion, and charitable endeavors. In addition, Beckham is an ambassador for the humanitarian aid agency UNICEF and is well-known for handing up control of his Instagram account for the entire day in 2022 to a Ukrainian doctor caring for pregnant women and their babies in the war-torn city of Kharkiv.
Huda Kattan (@hudabeauty): Huda Kattan is a beauty influencer with over 53 million followers who turned her passion for makeup into a cosmetics empire, Huda Beauty, launched in 2013. She started her beauty blog on YouTube in 2010, but now she’s focused on Instagram featuring makeup tutorials, product launches, and stunning transformations.
Chiara Ferragni (@chiaraferragni): Italian fashion influencer Chiara Ferragni made her mark when she launched her blog, The Blonde Salad, in 2009, and she has continued to be a prominent figure ever since. Her Instagram is a great blend of outfit inspiration, engaging parenting content, and exciting brand collaborations. Chiara, a model, designer, and television presenter, adds a touch of European glamor to well-known companies such as Nespresso, Fendi, and Prada Beauty. This year her account has reached 28 million followers who adore her style and lifestyle content.
Kendall Jenner(@kendalljenner): Another member of the Kardashian-Jenner family, has more than 290 million followers on Instagram. She went from reality TV to Instagram influencer, showcasing her modeling profession, fashion, and intimate moments. According to the trustworthy outlet Celebrity Net Worth, Kendall Jenner’s net worth in 2023 will expected to be $60 million.
Kevin Hart (@kevinhart4real): Comedian and actor Kevin Hart has amassed 179 million followers on Instagram. He shares comedic content, motivational messages, and insights into his career.
Gigi Hadid (@gigihadid): Supermodel Gigi Hadid’s Instagram profile boasts around 80 million followers. She shares her work in the fashion industry, travel adventures, and personal milestones.
The growth of female influencers is one notable aspect of the influencer world. Kylie Jenner, Huda Kattan, and Chiara Ferragni have not only become famous social media stars but have also turned their passions into profitable businesses. Many others have been motivated by these digital influencer girls to follow their dreams and to utilize their social media platforms for professional and personal growth.
The world of social media influencers is dynamic and ever-changing. But one thing remains constant: influencers hold a great power when it comes to shaping trends and consumer choices. Collaboration with influencers may be a game changer for brands looking to enhance their online presence and effectively engage with their target audience. At Klik Digital we specialize in social media marketing services and can help you in building strategic partnerships between your brand and social media influencers. Whether you work for a charity organization and look for marketing services for nonprofits or strive to promote your local company worldwide, we will help you to find the right brand ambassador and reach new heights.