Why You Need Pinterest for Business?

Why You Need Pinterest for Business?

What is Pinterest?

According to businessnewsdaily.com, “Most of the 175 million active United States Pinterest Members are female (81%), and 2 million of those members save content to a shopping board on a daily basis.” If you think about it, that means that although most are women, over 33 million users in the United States are men. This is a ripe market for you to use when marketing your products and services.

Pinterest has been on the scene for 12 Years. It was the brainchild of Ben Silbermann, Evan Sharp, and Paul Sciarra, who co-founded Pinterest back in March 2010. It is a place where people go to get inspiration and ideas about a wide range of topics. Therefore, users will collect “pins” to assemble on a topically related board or to share with connections within the platform or beyond. Additionally, depending on the type of pin, users can also shop with pins that are able to be purchased through the Pinterest platform. Although it is often thought of as a place to pick out recipes, wedding ideas, and décor, it is much more than that!

As a business marketing strategy, Pinterest can give you a lot of bang for your buck. With a reasonable cost-per-click, along with some capabilities in a

What are the benefits of using Pinterest for business?

Using Pinterest can bring about greater exposure for your business and branding. Because there are so many users on the platform, your company, products, services, and brand are more visible to the masses. Additionally, it is viewed as a trustworthy source of information, so users will be more comfortable trusting your content. Pinterest is also one of the few platforms that keeps your content forever, so that allows users to interact with your pins for a long time, providing greater exposure than other sites.

Because content has the capacity to include audio, video, visual, and textual content, it offers a wide appeal to your customers. It is also one of the only platforms capable of visual searching, further strengthening its appeal to marketers. You can also search your competitors to see who is engaging with their content, thus increasing your knowledge of what customers may want and need. By including compelling visuals, good quality audio and video content, and texts that speak to both your brand and your customer avatar, Pinterest becomes a strong contender for attracting both old and new customers, increasing your reach, traffic, and user engagement.

Pinterest is also known for its ability to general customer conversion, thus increasing revenue for your business. Sources report that most users will

How do you increase your chance of success?

Here are some ways you can increase your chances of success with Pinterest.

  • Set up a business account.
  • Set specific, measurable goals for your marketing strategy and use data to check your success.
  • Check what your competitors are doing on Pinterest for insights that will help your business.
  • Be sure to use QUALITY and COMPELLING content. Nothing turns off a potential customer more than low-quality, dull, or irrelevant content. And use video!
  • Include enough detail in your descriptions to draw traffic in to engage with your content and pin it to their boards. Using a good headline and detailed description creates interest and makes them want to dig deeper and find out more! You may even want to include your “tagline” and logo to help with brand association.
  • Pin content daily as this maximizes the possibility of your content being seen.
  • Make sure links are working. Broken, old, or outdated links are a big “no” for users on Pinterest.

Social media can be a great source of success for your marketing efforts. Give Pinterest a try and see how it can benefit your business!

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