If you do not take into account search engines, then in second place in terms of traffic are social networks. Today, people come here to view movies, listen to music, market their businesses, and buy things. Statistics show that there is an increasing need for social networks, which is not surprising. In 2023, social networks set another record.

60.2% of the world’s population – 4.9 billion individuals – accesses various platforms daily. By 2027, this number is projected to increase to 5.85 billion people. Social network users now spend 151 minutes (2 hours, 31 minutes) on average on each platform, up from 147 minutes a year ago. In general, this indicator depends on the region, country and platform.

Let know which country uses social media the most.

 According to research, Nigeria is in first place. Its residents spend 4 hours and 7 minutes a day on social networks. Second place goes to the Philippines, which spend 3.53 hours there. South American nations (Brazil and Colombia) take third place with an average daily time of 3 hours and 24 minutes. The average person in an African country logs onto social media every day for roughly three hours and ten minutes. And in India this figure is 2 hours 36 minutes. Asian and Oceanian people do this every day for 2 hours and 16 minutes. Social media usage in China is averaging 2 hours and 12 minutes per person. The figure reduces to 2 hours and 6 minutes in North America (in the US it is 2 hours and 3 minutes) and to 1 hour and 15 minutes in Europe. Additionally, the daily average time spent on social media in Japan is only 51 minutes.

Social network users

What are the most popular social media sites by country?

  1. The most used social network worldwide is still Facebook.

With 2.95 billion users as of 2023, this platform has the greatest monthly active viewership.

Many nations, including the USA, India, Brazil, Indonesia, and Europe, use it extensively.

  1. 2.56 billion people are currently subscribers to YouTube.

This platform is well-liked worldwide and attracts a wide range of users.

People of almost all ages create accounts here.

  1. 2.5 billion individuals are followers on Instagram.

In addition to many other nations, it is actively utilized in the USA, Europe, India, and Brazil.

Young individuals and others who enjoy visual stuff are its main demographics.

  1. Today, 2 billion people use WhatsApp.

In India, Brazil, Mexico, and Eastern Europe, it has a sizable user base.

  1. WeChat audience is 1.26 billion people.

It is predominantly used in China and among the Chinese diasporas.

  1. The number of TikTok subscribers is 1.2 billion people.

With a sizable user base in the US, Europe, India, Brazil, and many other nations, it has grown in popularity all over the world.

  1. With 988 million users, Facebook Messenger is still a widely used messaging app.

These are the most popular social media by country.

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Social Media Usage by Country: Who Tops the List?

social media environment

Let’s find out what country has the most active social media environment in the world, and what is social media usage by country.

  1. China has an enormous population, and the social media ecosystem is thriving here.

There are 1.021 billion social network users in this country. Due to China’s ban on Facebook, Instagram, and Twitter, other competing networks have emerged here. Popular platforms include WeChat, Weibo, QQ, Youku, and Douyin (the Chinese equivalent of TikTok).

  1. With 755.47 million users, India comes in second place in terms of the global social media user population.

There, Twitter, Instagram, Facebook, and WhatsApp are all very well-liked.

  1. This translates to 302 million people in the USA.

The United States is widely present on Facebook, Twitter, Instagram, YouTube, TikTok, and LinkedIn. Facebook remains one of the most popular platforms in this country. Women make up 54% of social media users here.

  1. There are 217.5 million active social media users in Indonesia.

People use Facebook and Instagram in large numbers.

  1. Another nation with a sizable social media following is Brazil, particularly on sites like Facebook, Instagram, and WhatsApp.

Social networks are used by 165.4 million people in this country.

This short list shows the level of social media use by country.

As for social media in other countries, it is important to note that the Middle East continues to see an increase in the use of these platforms, particularly those that emphasize visual material. Instagram has 63 million subscribers in the region. A large number of its followers live in Kuwait, Bahrain and Israel. YouTube currently dominates in the Middle East and North Africa region, especially during Ramadan, when views of soap operas increase by more than 150%.

Although social networks have many advantages, there is one point worth noting. Now it’s easier to change country than switch social media. These platforms have become a closed area. On Facebook, you can communicate only with its registered users (not with Twitter ones). They don’t give the opportunity to shift from one platform to another. That’s why it is simpler to move country than switch social media platform.

strategy of social networks

Let’s see some more statistics.

Social networks gained 190 million new users last year. Experts attribute this to the widespread use of mobile phones, because almost 99% of users access social media from mobile devices. The main factor influencing this indicator is the development strategy of social networks, which are focused on mobile devices. As you can see, social media remains an effective way of connecting people, and the number of their subscribers continues to grow every year as the use of mobile devices increases in previously underserved markets. If your target is strengthening the presence of your brand on social networks, the right decision would be to turn to professionals.

Our marketing agency, Klik Digital, is here to help you. We offer marketing for small businesses, social media marketing services, and a big variety of other services.

Promote your company successfully with us!

Table of content
1. What are the most popular social media sites by country?
2. Social Media Usage by Country: Who Tops the List?

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