Currently, video content is one of the highest-quality ways for companies to communicate with audiences and, as a result, achieve business goals.
A professional, well-produced video can help in capturing your target audience’s attention and develop your brand’s personality.
And video editing is an important component of modern marketing and communications, both for consumers and small businesses.
Today, video creation is easy with the advent of smartphones and other devices. But it is better to change it using computer editing software.
When choosing it, keep the following data in consideration:

computer editing software

  • User experience.
    Search programs with express editing modes so you can quickly improve movies in the style you want.
  • Modifying functions.
    Check whether the software you choose has powerful video editing tools that will amaze viewers.
  • Hidden costs.
    The tool you want to consider should cover all your basic editing needs without extra payments.
  • Support.
    User support is always helpful when you are new to movie editing.
  • Export options.
    Make sure your tool is capable of outputting high-quality films in popular formats.
  • Requirements.
    Check software compatibility with your desktop.

Now let’s find out what video editing tools you can use.

See the list down for various editing tools used in multimedia:

  1. Adobe Premiere Pro.
    This is an editing classic. The program is renowned for its flexibility and rich feature set. It is most frequently used by people who work on challenging projects professionally.
  2. Final Cut Pro X.
    This is program made by Apple specifically for MacOS users. It has a simple user interface, strong editing features, and complete compatibility with other Apple products.
  3. iMovie.
    Another free Apple tool for MacOS and iOS users is iMovie. It’s a practical choice for simple modifying requirements and is appropriate for small enterprises on a budget. It’s a simple method for producing potent videos that will support your YouTube efforts on the market. The fact that iMovie files are kept in the Apple cloud is a major advantage.
  4. HitFilm Express.
    This free movie editing and visual effects program offers cutting-edged features for both composition and video editing. It is a fantastic option for businesses that want to give their videos distinctive effects. HitFilm is used to create Hollywood-style movies.
  5. DaVinci Resolve.
    A great choice for a professional editor with a fully functional free version is DaVinci Resolve. The application is famous for its extensive set of audio-related features in addition to its potent color-tuning tools.
  6. Lightworks.
    Professional editing software called Lightworks has a free version. It is renowned for its simple user interface and powerful revising features. The program is suitable for both beginners and experienced editors. It also offers a collection of detailed tutorials (you can explore its features and a lot of video editing materials).
  7. Adobe Premiere Rush.
    For quick and simple movie editing, this Premiere Pro version has been condensed. Because it is cloud-based, working on projects from different devices is simple.
  8. Filmora.
    The user-friendly movie editing program Filmora has a simple interface, a wealth of sophisticated capabilities, and amazing visual effects. It is suitable for beginners and offers a large video editing material library of ready-made templates and effects.
  9. Camtasia.
    Camtasia is a program for film improving, screen capture, and video manipulation that is used to create instructional and training materials. The software is perfect for small firms who wish to produce presentations and training films.
  10. Shotcut.
    This is open-source, free software with a big library of tutorials accessible across numerous platforms. Additionally, Shotcut has powerful audio editing features.

editing tools

If you want to save money and hire an expert editor, this is a fantastic option. These are some of the best tools for video editing. But at the initial stage, you can also use simpler ones.

Among them:

  1. VideoPad.
    This is software that offers a free version for basic editing needs.
    VideoPad is a great option for those who want to create high-quality movies without spending a penny.
  2. VSDC video editor.
    This is a free editor (but there is also a paid version) for Windows users. It offers a selection of tools for editing both audio and video.
  3. OpenShot is the simplest free movie editing program.
    It is an effective option for small businesses.
  4. The top Windows 10 editing program is Windows Video Editor.
    It works well for swiftly modifying brief videos that you need right now.
  5. Vimeo Create is the best AI video editing app.
    This free editing tool converts your existing product images and text into e-commerce movies by connecting straight to your Shopify store.

The ideal video editor looks different for everyone; it all depends on what purpose you need it for. Therefore, when choosing such a tool for a small business, consider budget, strategy, the complexity of editing needs, and the skill level of your team. If you want to create a professional, high-quality movie, it is best to contact an agency that specializes in these services.

One of them is our company, Klik Digital, an expert in marketing for small businesses, including online marketing for attorneys.

We are always ready to make the most for your business.

Become directors of your videos with us!