Customer Profile:
Anchor & Aisle, situated in the vibrant city of Annapolis, Maryland, has its roots deeply embedded in a rich legacy of catering and event planning excellence. Formerly known as Bo Brooks, the company boasts over 20 years of delivering high-quality services that have made it a beloved name in the local community. Renowned for their impeccable service and strong local presence, Bo Brooks built a reputation for excellence that Anchor & Aisle continues to uphold, blending tradition with modern innovation to provide premium, customizable catering solutions for a variety of events.
The Challenge:
The transition from Bo Brooks to Anchor & Aisle necessitated a refreshed brand identity and a modern, engaging website to better reflect the company’s premium services and improve market positioning.
The Solution:
Klik Digital approached the challenge with a three-pronged approach.
• Logo and Brand Identity: A sophisticated logo and cohesive brand identity were developed, emphasizing the premium nature of Anchor & Aisle’s services. This new branding aimed to distinguish the company in a competitive market.
• Website Development: A user-friendly website was created featuring detailed event galleries, interactive planning tools, and SEO optimization. This digital overhaul aimed to enhance client engagement and streamline the event planning process.
• Marketing Strategy: Comprehensive market research was conducted to identify key client segments. A soft promotional campaign was launched, leveraging local influencers and high-quality content to introduce the new brand to the community.
The Outcomes:
• Brand Presence: Anchor & Aisle successfully established a strong, recognizable brand associated with high-quality, customizable catering services. The new identity resonated well with both existing and potential clients.
• Website Impact: The modernized website led to improved client engagement and an increase in bookings. The interactive features and comprehensive galleries provided clients with an immersive planning experience.
• Client Response: Positive feedback was received on the new branding and website, with many clients appreciating the enhanced market positioning as a premium service provider.
Through strategic rebranding and a focus on digital engagement, Anchor & Aisle has effectively transitioned from Bo Brooks, establishing itself as a premier name in the catering and event planning industry.
