Augmented Reality (AR) is a technology that superimposes digital content on top of the real world, resulting in an immersive experience that blurs the line between what’s real and what’s not. AR has been around for a while, but it has only recently become more accessible and widely used due to the availability of smartphones and other devices capable of running AR applications.
According to PwC’s “Seeing is Believing,” virtual and augmented reality will generate $1.5 trillion in revenue and employ 23 million people globally by 2030, bringing the total number of people using AR/VR to 23.4 million. (Source: https://www.pwc.com/seeingisbelieving)
Numerous examples show how AR and VR have significantly improved customer experiences. One of the main benefits of AR is the ability to create immersive experiences. You can use augmented reality to bring digital content to life and interact with it in real time. This capability has been used in a variety of applications ranging from advertising to education to gaming.
Digital marketing is being transformed by AR too. Leveraging this technology to offer brands the ability to create immersive experiences that engage and captivate audiences. With AR, brands can create interactive campaigns that allow consumers to engage with their products or services in a unique and memorable way.
Some global market players are already using AR in their campaigns. For example, Sephora’s Virtual Artist app uses AR technology to allow customers to try different makeup looks, letting them see how different products would look on their faces in real time. This has increased customer engagement and helped boost sales for the brand. Converse follows the same principle and offers customers to try on shoes virtually before making a purchase decision.
AR is also being used to create engaging campaigns in the food and beverage industry. Pepsi Max, for example, used augmented reality in their Unbelievable Bus Shelter campaign, which featured a virtual tiger that interacted with people waiting for buses. People took to social media about this campaign, which was widely viewed as successful. The movie industry keeps up: the “Jurassic World” AR experience allowed users to place a virtual dinosaur in their real-world surroundings and take pictures with it. This contributed to building excitement for the movie.
AR has become an increasingly popular technology due to its ability to create immersive experiences that blur the line between the real and digital worlds. It is already used in various applications, including retail, education, entertainment, medicine, and tourism. It is greatly transforming the digital marketing toolset by opening new opportunities for implementing creative ideas. As technology advances, we can expect to see more innovative solutions in the future. With augmented reality, seeing is truly believing.
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