Irresistible Black Friday and Cyber Monday Marketing Ideas

Black Friday, the Friday after Thanksgiving, is traditionally the start of the holiday shopping season. Cyber Monday is a great extension of the shopping push for all things online! Let’s face it…everyone is clamoring to get the best deals and steals for the holidays. So how can you capitalize on your share of the market?

Here are some irresistible ideas for getting your goods and services into the hands of your customers (and some new ones too) just in time for the holiday season!

Optimize Your Sites!

Make your site the best it can be for the holiday shopping season. Be sure your site has all the right keywords, so it climbs to the top of the list when your customers are searching for the products and services you sell. Almost everyone uses some type of mobile device, so be sure your site displays well for both online and mobile platforms. Additional enhancements you can incorporate are a chatbot so customers can get answers to their questions and help in an instant. Hashtags can also help drive traffic your way, so use them, but do so strategically. This will improve accessibility and overall customer experience.

Advertise widely!

Be sure to use all your social media platforms as well as your website to showcase your products and services. Social media is a powerful tool and people are engaged with a variety of platforms, and those ads get noticed. Make sure all the links and connections between these platforms and your website function properly to enhance the customers’ experience. Consider using email campaigns as well to broaden your reach.

Be strategic!

There are many ways to get noticed on Black Friday and Cyber Monday. Some interesting ways to get there include the following:

Sneak Peek:

• Choose a few products or services you want to highlight for the sales period and give customers just enough to entice them to find out more! Include these in flyers, newsletters, and social media posts to promote your business. Add pop-ups and active links in print media, and a commercial or two never hurts!
• You can include these highlighted items/services in a pre-sale as well to create a sense of urgency. The need to move quickly and buy your product or sign on for your service will help generate more click-throughs and close more sales!

Unveiling:

• Use the Black Friday and/or Cyber Monday hype to unveil a special product or service that will only be available on those special days. This will not only create a sense of urgency, but it will also engage customers and bring them to your site. You can introduce the product/service on Black Friday or Cyber Monday and use a countdown to push consumers into taking advantage of your “deal”. It generates some hype and creates interest and urgency.

Carousels:

• You can develop a carousel to display on your various platforms to showcase your products and services. Use high-quality images with carefully worded descriptions to generate interest and move customers from “window shopping” to actual purchases!

Spin the virtual Wheel:

• You can create interest and encourage potential customers to stop by your site and spin the wheel for a chance to win a prize or discount. Once there, the customers have given you the opportunity to get them to make a purchase from your holiday sale.

Capitalize on the “extras”

It never hurts to offer your customers a little something extra. Consider some of these options to create interest and appeal to your customers and their desire for a bargain!

• VIP Early Bird discounts
• Hour by Hour Specials
• Gift with Purchase
• Free Shipping with or without a purchase limit
• Buy One Get One 50% off (or free!)
• Referral Discounts
• First Time Buyer Deals
• Discount codes
• Give away drawings when they make a purchase, sign up for mailing lists, or make a referral

Make it Easy!!

Customers will benefit from any enhancements you can make to their shopping experience. So be sure when they are interacting on your site, it is fast to load with smooth interaction throughout. Be sure your visuals and interface are appealing and easy to navigate. As previously stated, have a chatbot ready to help. Make sure the checkout process is smooth and be aware of those who might leave a cart behind! Additionally, a flexible and easy return policy is a must. Customers are more likely to buy if they know there is an easy way to return if it doesn’t work out.

Black Friday and Cyber Monday are hugely popular.

So, every small business should take advantage of that popularity. This short shopping window can be a huge boost to your overall annual sales, especially if you do it well! Use these marketing tips to enhance your Black Friday and Cyber Monday efforts to appeal to your customers, old and new!

If you would like to consult with our marketing team, reach out to Klik Digital now! We are ready to work with you on all your marketing needs!