Black Friday, the Friday after Thanksgiving, is traditionally the start of the holiday shopping season. Cyber Monday is a great extension of the shopping push for all things online! Let’s face it…everyone is clamoring to get the best deals and steals for the holidays. So how can you capitalize on your share of the market?
Make your site the best it can be for the holiday shopping season. Be sure your site has all the right keywords, so it climbs to the top of the list when your customers are searching for the products and services you sell. Almost everyone uses some type of mobile device, so be sure your site displays well for both online and mobile platforms. Additional enhancements you can incorporate are a chatbot so customers can get answers to their questions and help in an instant. Hashtags can also help drive traffic your way, so use them, but do so strategically. This will improve accessibility and overall customer experience.
Be sure to use all your social media platforms as well as your website to showcase your products and services. Social media is a powerful tool and people are engaged with a variety of platforms, and those ads get noticed. Make sure all the links and connections between these platforms and your website function properly to enhance the customers’ experience. Consider using email campaigns as well to broaden your reach.
There are many ways to get noticed on Black Friday and Cyber Monday. Some interesting ways to get there include the following:
Spin the virtual Wheel:
Capitalize on the “extras”
It never hurts to offer your customers a little something extra. Consider some of these options to create interest and appeal to your customers and their desire for a bargain!
Make it Easy!!
Customers will benefit from any enhancements you can make to their shopping experience. So be sure when they are interacting on your site, it is fast to load with smooth interaction throughout. Be sure your visuals and interface are appealing and easy to navigate. As previously stated, have a chatbot ready to help. Make sure the checkout process is smooth and be aware of those who might leave a cart behind! Additionally, a flexible and easy return policy is a must. Customers are more likely to buy if they know there is an easy way to return if it doesn’t work out.
So, every small business should take advantage of that popularity. This short shopping window can be a huge boost to your overall annual sales, especially if you do it well! Use these marketing tips to enhance your Black Friday and Cyber Monday efforts to appeal to your customers, old and new!
If you would like to consult with our marketing team, reach out to Klik Digital now! We are ready to work with you on all your marketing needs!