TikTok can be called a phenomenal social network. What started as fun has become a serious platform to showcase your talent, attract followers, and earn money and even fame.
Now TikTok is a truly effective tool for promoting brands all over the world.
Everyone can post his video here. But the dream of any video blogger is to create not just an interesting, but a viral video (which is gaining popularity very quickly). Users begin to actively share such video with friends and distribute it on the Internet.
Let’s see, what makes a TikTok video go viral.
TikTok’s algorithms are based on a variety of factors that determine which videos are shown to users in what order. They consider user preferences, watch time, comments and reactions, keywords and hashtags, relevance, content quality.
Important to know: In its current state, TikTok is a network that gives every video a chance by showing it to a small audience on the For You Page (FYP).
Here are some tips how to get a video to go viral on TikTok:
Spend time on the platform to understand its trends, culture, and the type of content that goes viral. Analyze popular videos to see what works.
Focus on a specific niche or category that you enjoy and are knowledgeable about. This will help you attract your target audience.
Understand your audience.
Identify your target audience and create content that resonates with them.
Create high quality content.
· Shoot in a well-lit and visually appealing location.
· Establish the tone and theme of the video within the first few seconds so that people understand what they are watching.
Try to immediately attract viewers with a colorful title, a question, or an interesting touch.
· Evoke emotions and feelings in your viewers.
You can do it with the help of music and sounds.
· A fashionable and catchy track is half the success of content on TikTok.
Use only popular music. It can help you attract more viewers since this music is already familiar to many users.
· Add recognizable and expressive sounds (clicks, pops, ringing) to a video.
· Use your own audio recordings.
It can help you create a deeper connection with your followers and is good for TikTok’s algorithms.
· Apply characters that can evoke empathy in viewers.
· Originality of content is practically the best way to go viral on TikTok.
· Use the tools (e.g., the Duet) TikTok provides to make your content even more original.
· A call to action (CTA) can help you increase your audience’s engagement and interaction.
· Don’t re-upload content from other platforms. The TikTok algorithm identifies it as low-quality or unoriginal content.
Engage with trends.
Stay up to date with the latest TikTok trends and incorporate them into your content. Check the Trending tab in the app frequently. Follow the trends, but make sure you put your own spin on them.
Use popular hashtags.
Research and use popular trending hashtags in your videos to make clips easier to discover.
It’s important to avoid generic hashtags and use relevant ones that can increase your video’s visibility.
Careful selection of hashtags will ensure that your content is targeted to the right audience which is good for the algorithm.
Launch your challenge.
Challenges can quickly make your brand recognizable and attract a huge audience.
You don’t have to try to launch your own viral challenge right away. To begin with, participate in other, most trendy ones.
Use all kinds of masks and effects to diversify your TikTok videos.
There are a huge number of them here for every taste.
You can use those that are in the Trending tab. They are the most popular and help videos get more views.
Be authentic and unique.
Show your personality and be sincere. A fresh take on a popular trend or a unique idea can grab people’s attention.
Tell a story.
Users will keep coming back to your videos as long as you have a compelling story. And you can break it into different parts or videos. Storytelling can attract and hold the attention of viewers.
Keep your clips short and to the point.
Tiktok compares average view duration to video length as a method of assessing quality. You’ll have more success if people watch 8 seconds of a 10-second video than 48 seconds of a one-minute video.
Post your content when your target audience is most active on the platform.
This usually depends on the region and target audience. There are social media scheduling tools that can help you plan your posts in advance.
Add some minor details to the video to attract people’s attention and comments.
A significant number of comments increases the chance of going viral on TikTok. Providing interesting, eye-catching details, you are likely to get a lot of comments.
Use engaging thumbnails.
This can entice viewers to click on your content.
In order for you to be noticed, upload at least 3-5 videos daily with an interval of several hours. It is wise to prepare more content in advance. Try not to delete your videos often, since the algorithm interprets this behavior as a tendency to produce low-quality content.
Reply to comments and interact with your subscribers.
If a video generates a lot of interaction with users, the algorithm considers it as engaging content and starts promoting it more widely on the platform.
A response video is more valuable than a like or comment. Therefore, strive to ensure that your content encourages a response.
Collaborate with other TikTok creators in your niche or similar audience.
This can help you tap into their subscriber base. Collaborating with influencers is also an effective way to expand your base and attract the target audience. Interact with these popular accounts and explore opportunities to co-create content that can boost your profile.
Share your TikTok videos on other social media platforms like Instagram, Twitter and Facebook to reach a wider audience.
By promoting your content on other networks, you can increase your reach and chances of going viral.
Optimize your profile.
Make sure your profile picture, username, and bio are attractive and effectively represent your brand or personality.
Going viral often takes time and persistence. Don’t be discouraged if this doesn’t happen immediately. These are the main pieces of how to make my TikTok video go viral.
And let’s look at what type of videos go viral on TikTok.
The most popular videos on TikTok are about:
craftsmanship and creativity,
Promising options for promotion are storytelling, expert content and edutainment (game-based learning).
Use the above mentioned things to post on TikTok to go viral. Experiment with different styles and you might find something unique that will earn you celebrity status on this popular platform. Remember, TikTok’s algorithm can be unpredictable. However, by consistently creating high-quality, engaging content and following these tips, you can increase your chances of gaining more followers and potentially achieving viral success on TikTok.
If you want to promote your brand on TikTok, do it yourself or contact specialists – adigital marketing agency with relevant expertise and a good track of record.