Using marketing automation software is a win-win decision for any business, regardless of size or industry, because it allows to automate repetitive tasks and save time; increase lead generation; easily scale business; streamline operations through integration with other services; and provides numerous other benefits.
However, because there are so many marketing automation tools on the market, marketers and decision-makers must carefully examine and select the right tool for their needs.
HubSpot is a top marketing automation software provider, best known for its powerful customer relationship management (CRM) capabilities. The service focuses on inbound marketing and provides an easy-to-use workflow tool to automate repetitive tasks via a visual interface.
Through a series of drip email campaigns, HubSpot’s marketing automation software streamlines your lead nurturing process. You can set specific objectives to ensure that your email marketing strategy produces the desired results. The platform includes a straightforward visual builder for creating multi-stage journeys for your audience.
Finally, HubSpot lets you copy values, score leads, and exchange data between HubSpot’s CRM tool or Salesforce.
HubSpot is a powerful marketing automation platform that combines a variety of automation features for marketing and sales teams. However, if you have a limited budget, HubSpot may not be the best option for you.
HubSpot offers a free plan that includes 1,000 marketing contacts. To use the tool’s advanced automation features you must purchase a Professional paid plan, which starts at $800 per month.
Moosend is a leading email marketing and marketing automation software that allows you to create email marketing campaigns, automate your marketing efforts, and increase lead generation through online forms. The drag-and-drop email builder, which is abundant in email templates, will make you feel like a creation pro.
You can also create your own workflow by combining different triggers, conditional steps, and actions. You can, for example, create a welcome email or abandoned cart series that is triggered when your subscribers take action. To save you time, Moosend has a collection of ready-made recipes!
Furthermore, the platform includes advanced segmentation and personalization features to deliver conversion-oriented messages. Its segmentation options, in particular, allow you to group your audience based on demographics, preferences, customer behaviour, and other factors.
Pricing starts at $9/month and includes access to all features, including the automated workflow editor, which allows you to create an unlimited number of workflows, pre-made recipes, segmentation and personalization features, and more. You can also create a free account to test it out.
Clearbit is a powerful marketing data engine that enables businesses to examine all their customer interactions in depth. The tool provides dependable, real-time data on which your sales and marketing teams can act to increase conversions at all stages of the customer life cycle.
The suite of products can assist you in discovering your ideal accounts, tracking anonymous website visitors, and managing your campaigns accordingly, all while saving you a significant amount of time. Furthermore, you can automatically enrich every record in your CRM software, increasing team productivity.
Overall, it is a straightforward tool that allows businesses of all sizes to become really data driven.
Clearbit currently offers a free trial, and you can also request a product demo. Clearbit should be contacted directly for more pricing information.
Phantombuster is a data extraction tool for sales and marketing teams for gathering data from popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, and others. The collection of data from such platforms enables businesses to streamline the customer relationship management process. The platform also allows administrators to automate and schedule actions like sending customized messages, following profiles, accepting requests, and liking posts to interact with potential leads and improve visibility across the web.
The prices range from a free subscription to a $900 Premium package.
Influence.co allows users to create influencer lists that can be used to organize a brand’s potential creators. Users can conduct basic searches using the free influencer search tool, which limits the number of influencers to 50. With this, you can create three lists, reach out to influencers, and run campaigns up to 12 times per month.
You can conduct unlimited searches, create unlimited lists, perform advanced searches, and much more after upgrading to the Business Pro plan.
CoSchedule is a marketing platform that allows you to centralize all your marketing efforts. The platform is made up of four different products that all contribute to the content automation feature.
The tool’s integration with your blog and social media is simple, allowing you to keep tracking content in one place. Furthermore, CoSchedule allows you to automate various workflows and manage all your brand’s assets efficiently. The platform also includes collaboration tools that allow clients and team members to work together on various projects.
Overall, CoSchedule is a valuable tool for content marketers, with many integrations that allow it to work seamlessly with your marketing stack.
CoSchedule provides a 14-day free trial to test its features. Following that, paid plans for the Marketing Calendar tool begin at $39 per month.
When it comes to visualizing data in a user-friendly manner, Microsoft Power BI is one of the most powerful tools available. It enables you to easily create interactive dashboards and reports and share them across your organization.
In comparison to other BI tools, Power BI allows you to connect different data sources, mash them up, model them, and visualize them in a single interface, giving you everything you need to uncover what your data truly means while improving your decision-making processes.
Power BI Pro costs $9.99 per month per user and includes access to basic functionality. Power BI Premium costs $20 per user per month and gives you access to AI and big data tools.