Email marketing tools can assist marketers in the planning, setup, and execution of email marketing campaigns. They can be used to create an email list, then draft, schedule, and send emails to your subscribers. These tools also help you automate your email marketing campaigns, making them great for both small companies and large corporations.

Which criteria should be considered when choosing the most effective marketing tool? Consider your company’s industry-specific and unique needs, as well as the features of the solutions, the learning curve, pricing, and the price versus features correlation.

Let’s overview some of the best email marketing tools available on the market right now.

Constant Contact is a simple email marketing tool that allows you to send bulk emails. You can use this tool to import customer data from email clients and spreadsheets. Email sign-up forms can be customized and embedded on websites and Facebook. Because of real-time reporting features that allow you to track clicks, email opens, social shares, and other metrics. The basic version is priced at $9.99. It also has a legendary segmentation feature. You can segment your contact list into numerous micro-categories and send relevant messages to each one.


MailerLite is an all-in-one email marketing tool for creating, automating, personalizing, optimizing, managing, and conquering your email campaigns. Its drag-and-drop editor enables you to create professional and eye-catching newsletters without any HTML knowledge. With advanced targeting features, you can personalize your campaigns and send the right emails to each subscriber at the right time. Using campaign reports, surveys, and click maps, you can track results, experiment with design elements and copy, and improve your engagement metrics. There is also a free version.


Sendinblue allows you to create professional-quality newsletters with just a few clicks. Even professionals with no coding experience can easily use their platform to create visually appealing newsletters. Its advanced segmentation allows you to target specific audience segments with the appropriate message. As a bonus, you can take advantage of the solution’s account management service if you use the Enterprise solution. You will be assigned a dedicated expert who will work closely with you to optimize your email campaigns.


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Mailchimp is an email marketing platform hosted in the cloud that is ideal for WordPress users. Email marketing campaigns are simple to create, execute, analyze, and track, and they can be integrated with social media, advertisements, and other channels. Marketers can also track data and use it to gain insights to improve their email marketing campaigns.




GetResponse is primarily used for email marketing. It imports, hosts, and captures mailing list data allowing you to create newsletters that can be sent to your mailing list subscribers. Autoresponders let you set up and send bulk emails. Included are statistics and analytics that can help drive your marketing campaigns.  This includes data on click-through rates, open rates, and other metrics. You can improve your email marketing skills by enrolling in one of the platform’s free courses.






Infusionsoft (now Keap Max Classic) is an email marketing tool that also functions as a CRM software solution. It enables the automation of various sales and marketing processes and centralizes all your customer information, including your communication history with them.


Campaign Monitor is an easy drag-and-drop email builder. Its professionally designed templates make it simple to execute email campaigns. Personalize and segment emails to send highly relevant messages, build relationships using behavioral data, and get a full analytics suite to track the performance of your email campaign.







ActiveCampaign is a tool that helps marketers convert leads into customers. The simple logo customization and drag-and-drop automation system make it an excellent email marketing tool. This is one of the best small business email marketing services, with CRM and marketing automation tools. It’s also the best email marketing service if you want to segment your target audience.



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Drip is an email marketing solution that assists e-commerce businesses with marketing automation. It allows you to send personalized emails to new customers, regular customers, cart abandoners, and others. You can reach out to your clients at the right time by using the drip email feature of this email marketing tool. Because of this, it is one of the best email marketing solutions for small businesses.



Sendloop is a professional email marketing solution platform that includes a plethora of fantastic email marketing tools. Sendloop offers packages for businesses of all sizes, even the large ones that send out more than 100,000 emails per month.







Omnisend is a rising star in the world of automation marketing. It is an omnichannel email automation tool. Omnisend, with email marketing at its core, provides powerful automation that allows you to not only automate your emails but also improve your email marketing results using other channels. Because of its compatibility with leading e-commerce platforms such as Magento, Shopify, BigCommerce, and WooCommerce, Onmisend can take your store’s conversions to the next level.


HubSpot Marketing Free Email provides a full-feature, free email marketing tool designed to assist growing businesses. Start with a free-forever plan that allows you to send up to 2,000 emails per calendar month, then progress to one of the paid tiers to gain access to additional features and benefits. The best thing about HubSpot is that it provides all-in-one solutions to help you do more than just email marketing. You can also use their live chat, form builder, CRM, and other features.


BombBomb is a video email service that lets you send personalized video emails to your prospects. It’s a proven way to increase engagement. You can easily record and send videos.




Cakemail is an excellent email marketing tool for small businesses because it offers a simple email design experience. It allows you to send beautiful emails to many contacts at once. This tool covers all bases—easy contact list importing, email editing, testing, scheduling, personalization, and tracking.





ConvertKit is a robust email marketing platform with email automation features. It offers customizable opt-in forms to increase the subscriber base, advanced segmentation based on interests and activities, automated emails to boost conversions, time-sensitive broadcasts for bulk emailing, simple integrations, an easy-to-use dashboard, and much more.


Email marketing tools are necesary for your business’s successful email marketing strategy. Among other things, such solutions ensure that your carefully crafted messages reach their intended recipients at the right time, without being blocked. They can aid in maintaining your target audience’s interest and involvement.

Which email marketing tool is best for you? This is determined by your specific requirements. The list above should help you make the best choice for your business needs.

If you are interested in outsourcing your email campaigns, reach out the Klik Digital. We have you covered!


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