Our client is a prominent law firm based in the Baltimore area. They recognized a growing trend in their clientele seeking Workers’ Compensation for injuries and illnesses associated with their employment as first responders.
BACKGROUND
Our client is a prominent law firm based in the Baltimore area. They recognized a growing trend in their clientele seeking Workers’ Compensation for injuries and illnesses associated with their employment as first responders. Understanding the complexity of such cases and the intimidation factor for their clients, the law firm aimed to provide comprehensive education and support. Their goal was to help clients better understand the processes, requirements, and terminology related to Workers’ Compensation claims, ultimately empowering them to navigate their cases more effectively.
STRATEGY
To ensure high-quality production value and engaging visual content, we engaged a professional videography team. The team utilized state-of-the-art equipment and expertise to capture clear, visually appealing footage.
To eliminate intimidation and enhance comprehension, the lead attorney focused on using plain language in the videos. Complex legal concepts and terminology were simplified and explained in a straightforward manner, making it accessible to viewers without a legal background. The aim was to provide clarity and ensure that viewers could easily grasp the information presented.
To further enhance understanding, we incorporated visual aids, graphics, and animations in the videos. These visual elements helped illustrate complex concepts, procedures, and requirements associated with Workers’ Compensation claims. By presenting information in a visually engaging manner, viewers were better able to retain and comprehend the content.
RESULTS
The informative videos will effectively empower clients by providing them with comprehensive knowledge about Workers’ Compensation processes and requirements. Clients will gain a clearer understanding of their rights, obligations, and the steps involved in filing a claim. This empowerment reduced intimidation and enabled clients to actively participate in their legal cases.
By presenting information in an accessible and relatable format, the law firm will increase client engagement and foster a stronger connection between the law firm and their first responder clients.
The use of plain language and visual aids in the videos will improve clients’ comprehension and retention of the content. Clients can easily grasp complex concepts and remember important details related to Workers’ Compensation claims. This will lead to more informed and productive interactions with the law firm during the legal process.
The law firm’s commitment to client education and support through informative videos will enhance their reputation as a trusted legal resource.
Klik TV is an educational project offered by managed IT service provider, Klik Solutions. Klik TV puts complex IT concepts in simple terms. They offer short videos to illustrate these concepts and explain how effective and efficient technology can help business owners and executives better leverage their businesses. These videos are convenient to watch and make learning about different IT topics easy, fun, and engaging.
BACKGROUND
Klik Solutions is a managed IT service provider with four offices across the globe and over 60 team members. Klik Solutions provides the following services:
- Managed IT Services
- Cloud Computing
- Cybersecurity
Klik Solutions needed to expand their own marketing to promote their services and to share information about technology. They approached Klik Digital’s team to explore options.
STRATEGY
To address the need for business owners and executives to stay abreast of the latest trends and modern innovations in IT, Klik TV was developed as part of Klik Solutions. They began by identifying key content that addresses this need and began to develop scripts to support this endeavor. A production team was secured to start the project. Targeted guests were invited to speak to the content identified, and a staff member served as hostess/host.
Klik TV shows business owners and executives how they can leverage technology to help their business, from hardware and software to networks and cybersecurity. Klik TV offers short, five-minute videos with dialogue between an IT expert and host. Content is posted regularly on Klik Solutions YouTube channel, co-branded by Klik and partners.
RESULTS
As a result of this project, we have established a Klik Solutions YouTube channel, where our Klik TV videos are housed. We continue to expand our topic list and provide ongoing video shoots. We have also increased our video library, now housing at least 50 videos on a variety of topics.
To date, we have posted 44 episodes of Klik TV, which have a combined view count of almost 4000 views. We now have 45 subscribers on the YouTube channel.
TAKEAWAY
We have used real businesses to share how they have benefitted from the use of technology. This has increased the awareness of what IT is, the different types of IT service available, and how viewers might benefit from the experiences our guests have shared.