# A new brand + website for VSM.

> VSM Associates are maritime consultants / dockmasters supporting shipyards with drydock & waterfront ops, risk assessment, training, and technical + grant writing.

> **Source:** https://klikdigital.co/portfolios/a-new-brand-website-for-vsm/

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## Elevating Shipyards — Bilge to Boardroom: a new brand + website for VSM.

	
		### rebrand
		

		
		new visual identity + messaging

		
	

	
	
		### website
		

		
		responsive rebuild

		
	

	
	
		### structure
		

		
		service-first navigation (Ops, Risk, Training, Grant Writing)

		
	

	### About the Client
	

	
	
	

	
	
		### About the Client
		

		
		
		

		
		VSM Associates are maritime consultants / dockmasters supporting shipyards with drydock & waterfront ops, risk assessment, training, and technical + grant writing.

		

		
		
		

		
		
		

		
		**Services:**

		

		
		
		

		
		Rebranding, UI/UX Design, Website Development

		
	

	
		### Project Challenges
		

		
		
		

		
		
			
				
				
			

			
			
				
				
			
		
	

	
	
		### Project Challenges
		

		
		
		

		
		Translate deep operational expertise into a clear story; simplify complex service offerings into scannable pages; create a "trusted + modern" identity that works for both frontline ops and executive decision-makers.

		
	

	
		### Results
		

		
		
		

		
		
			
				### rebrand
				

				
				new visual identity + messaging

				
			

			
			
				### website
				

				
				responsive rebuild

				
			

			
			
				### structure
				

				
				service-first navigation (Ops, Risk, Training, Grant Writing)

				
			
		
	

	
	
		### Results
		

		
		
		

		
		Stronger positioning + clearer service architecture + modern responsive site built to scale.

		

		
		
		

		
		
			- Rebrand launched.
			

			
			- UX-led service pages.
			

			
			- Mobile-first build.
			
		

		
		
		

		
		
			[VISIT WEBSITE](https://vonschmidtmaritime.com/)
			
		
	

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