The Call-to-Action, or CTA, is a lifeblood of any online business, as it creates urgency and compels users to make a specific action thereby converting them into customers. In essence, each CTA directs visitors of your website to do something about the product or service you promote. Every day, you undoubtedly see dozens of CTAs: […]

While over 1 billion people worldwide suffer from various types of disabilities, these conditions do not prevent them from being active internet users. The goal of website accessibility is to make websites more user-friendly and intuitive for people who have visual, hearing, motor, or cognitive disabilities or limitations. In other words, the goal of website […]

Because e-commerce is the future of shopping, optimizing your e-commerce website to increase sales can result in significant profits for your online business. Making a few minor changes to your current e-commerce site can significantly increase sales.  1. Mobile Responsive Web Design Upgrading to a mobile responsive web design is the most impactful action you […]