A good marketer understands that the only way to stay ahead of the competition is to be proactive in developing marketing strategies. Using TikTok to promote your business is a calculated decision rather than a trendy step. This platform gives you a chance to show your audience a different, unique side of your brand. On top of this, TikTok is expected to have 1.5 billion users by the end of 2022. 

What is TikTok? 

TikTok merged with the company Musical.ly in 2018. Nobody imagined that a lip-syncing app would become such a cultural phenomenon. It’s an app for innovators that provides a platform for users to create 15- to 60-second videos. A user-friendly editor is included, as well as filters and unique effects. Of course, it retains links to its lip-syncing roots. 

Here are some statistics to demonstrate why businesses should take TikTok seriously. 

  • TikTok users watch over 167 million hours of video content in one minute. 
  • The app has been installed on more than 3 billion users’ devices. 
  • TikTok is currently available in over 141 countries and ranks among the top 50 apps in 140 countries, primarily in Asia. 
  • The majority of TikTok users are under the age of 30. 
  • The highest-paid TikTok star has 136.6 million fans and has earned USD 17.5 million. 

Why Market Your Brand On TikTok? 

A TikTok study found that adding Calls to Action (CTAs) in TikTok video text can up conversion by 152%. Aside from that, there are numerous reasons to advertise on the platform. Let’s get started. 

1. Key Demographics

Millennials make up the vast majority of TikTok users. As a result, the platform provides a fantastic opportunity for your company to connect with this key demographic in a fun and authentic way. 

According to a TikTok study, 37% of TikTok users immediately seek to buy a product after discovering it. As a result, they are drawn to brands that create engaging content for their products. 

So, use TikTok for business to focus on creating creative, entertaining, and informative videos. It will assist your company in reaching a new audience and increasing brand awareness. 

2. Incredible Engagement 

While you’re looking for new ways to engage, TikTok may be your best bet for interacting with your audience. With users spending an average of 52 minutes per day on the app, you have an excellent opportunity to make your videos stand out. To create your videos more engaging, you can be humorous, use filters, and do other things. It is always a good idea to have your content ready to go at the most convenient time. 

3. Establishing trust with your audience 

Millennials place a premium on authenticity above all else. They are aware of marketing tactics and will not fall for old concepts. In this case, user-generated content is the most effective way to establish trust with your audience. And TikTok is the most popular source of user-generated content. 

For some time, popular video publishing platforms have been plagued by fake views, causing users to lose trust in what they see on these platforms. TikTok drives content organically as part of its design and encourages user-generated content whenever possible through its challenge concept. 

4. Video Marketing boosts profit 

TikTok Marketing provides several ad options, but there’s no denying that audiences adore videos. 78% of those who use video marketing report that it has directly increased sales. According to the same report, 86% of video marketers saw an increase in website traffic. 

Wrapping up. 

TikTok has grown to be one of the most popular social media platforms, with a large and engaged user base. TikTok, when used properly, can be an extremely powerful tool for increasing brand awareness, selling products, and engaging with your target audience. 

So, what are you waiting for? Start making some fun and creative videos on TikTok to increase your brand’s presence on the platform. And if you need professional help managing your social media accounts, including TikTok, contact Klik Digital!