Any software eventually becomes obsolete. And your WordPress website is not an exception. Over the time it might experience some technical issues. An audit is an excellent way to address these issues before they become too serious.
Furthermore, site audits allow you to test how well your website is optimized for marketing purposes. For example, you can examine how quickly your website loads, on-page search optimization, the location of your forms, and other factors.
In short, a Word Press audit is a great way to ensure that your site is running smoothly and that it is perfectly optimized for your key marketing goals.
We strongly recommend to use this check list to perform a WordPress website audit:
- Website Design Audit
- Website Functionalities Audit
- Website Performance Audit
- Website Content Audit
- Website Technical SEO Audit
Now, let’s take a closer look at each step.
Website Design Audit
Design Audit is about analysing all the design elements of your website, such as logos, navigations, image sizes and formats, content formatting, etc to ensure design consistency and correct display in all major browsers. Consistency is essential in website design and has a significant impact on user experience. According to the most recent survey, 94% of negative website feedback is related to design, and 88% of online consumers are less likely to return to a site after having a negative experience. To avoid this, ensure that your website is designed to maximize user experience.
Website Functionalities Audit
Functionality Audit is aimed at checking your website’s key features, such as navigation, blog, drop down lists, FAQs, contact forms, tab functionality and so on. Because WordPress websites are so adaptable, many of your pages will almost certainly include multiple interactive elements such as contact forms, buttons, and
navigation. However, if these features are broken, it can have a negative impact on the user experience. During your audit, you can manually check your pages and click on various interactive elements to ensure they are functioning properly. Even the most professionally maintained WordPress sites can occasionally have broken elements in their pages. However, if you are committed to your audit process, you can detect issues like these before they negatively impact user experience.
Website Performance Audit
Performance Audit focuses at finding the ways to speed up the page loading. The load speed of your website is a critical factor influencing user experience. You can employ one of the various free tools available online for measuring your WordPress site’s key performance metrics. If you receive a lower score, don’t panic. Typically, a low site performance score is influenced by the following factors:
- unoptimized images and media: ensure that all images on your site are compressed and use no more than one gif file on a single page.
Website Content Audit
Content Audit provides you with a detailed report on how well your website content performs in terms of SEO and traffic generation. Furthermore, it gives you useful information about high-performing website content as well as potential low-hanging keywords you can target to increase your website traffic.
Evaluate your website content on these points:
- SEO checks on content, keywords, images, tags
- Content consistency
- Bulleted or numbered lists to communicate essential points
- Ensure that page titles, URLs, and meta descriptions are Google-friendly
- Fix broken or expired links
- Landing pages have a few and short paragraphs
- Creative headlines
- Content should be written for search engines and humans
- Remove duplicate content
- Correct spelling and grammar mistakes
Website Technical SEO Audit
Technical SEO Audit includes examining website structure, on-page SEO factors, user experience etc to increase organic traffic growth.
- A detailed report of the complete website’s technical SEO audit includes the issues related to:
- Website structure
- On-page SEO factors
- User experience etc.