Most attorneys today understand that having an active online and social media presence, as well as producing content, is essential for staying competitive, building strong client connections, and, ultimately, more and better business.
What can you accomplish with various articles and posts?
First, you can divide your audience into several groups that will require different approaches to convert them into clients.
Some people want legal representation as soon as possible and are looking for practical information, such as “how do I file for bankruptcy?” The other group of your prospects may simply want to learn more about specific types of claims and legal services, and they are interested in educational posts such as “When should a small business file for bankruptcy?”
Here are a few tips to help you build out your content repository:
- Articles should be at least 300 words long.
- Consider targeting based on location or your area of expertise.
- Maintain compliance with advertising regulations.
- Aim for two to four articles per month at the very least.
- Never make promises you cannot keep. Instead of saying, “we guarantee compensation after a car accident,” say, “we can assist you in seeking compensation after a car accident.”
Avoid creating content that is a carbon copy of another law firm’s article. If search engines detect that you are duplicating content, they will most likely rank you lower.
One of your objectives should be to rank high in search engines for the specific service you offer. Your first priority should be to create content that directly addresses the types of legal claims you handle.
Now, let’s look at some content ideas that are ideal for law firms.
1. Company news. If your firm participates in local events, offers free advice sessions, or is involved in local charity events or sponsorships, it is important
to inform your followers and clients. It is more effective than sending hundreds of individual emails.
2. Motivational quotes which are a good way to keep your followers interested, have your content shared and seen by others and to boost your online follow ship.
3. Posting breaking news that are relevant to your legal sector is a great way to provide your own opinion and views on the matter, and it demonstrates that you have your finger on the pulse and are keeping up with world events.
4. Educational videos. When it comes to “clickability,” videos are at the top of the list. Short, informative videos can connect with your audience and potential clients by providing a visual component to your overall business story. Keep them under two minutes long and use language that a general audience can understand.
5. Whitepapers and downloads. Free informational content that site visitors can download is one of the best law firm website content ideas. This can be additional information to your practice area pages, guides to specific legal areas such as family law or injury claims, and so on.
6. Q&A Pages. As law firm content, question and answer pages are extremely effective. They’re also quite adaptable!
7. Infographics. Infographics are excellent for visual storytelling and are an engaging way to present complex subjects in a straightforward manner.
8. Testimonials. People are always looking for opinions in the age of social media. Testimonials can be difficult to deal with, but the payoff is well worth it. A hint: share positive reviews on social media and have a few coded into your website’s pages.
9. Comments. Keep an eye on activity on your blog and other legal blogs, and respond to comments or questions as needed.
10. Explain professional jargon. Wide audience is usually unaware of legal specific jargons and may encounter perplexing situations, especially if they are already consulting a practicing lawyer for a specific case.
11. Important days and dates. Keep your calendar up to date and never forget about state and professional holidays and other important dates.
12. Legal Trivia. There are several legal quizzes that can inspire you to create special trivia posts that you can consider posting on a specific day of the week. This is an excellent way to engage with your audience.
13. Backstage photos and videos. These posts can be extremely engaging, and they provide a keen insight into the inner workings of your firm, making you more relatable to prospective clients.
14. Recommend on your favourite brands or products. This is yet another way to establish trust and relatability with your target audience. Whether you’re talking about your preferred coffee brand or stationery products, you’re adding another level of realism to your brand.
15. Review books, movies, products. Reviews bring a lot of traffic to your blog and provide a lot of value to your readers.
16. Interview someone relevant to your followers, who can provide useful interesting information.
17. Bust an industry myth. Create a fact versus myth infographic post and watch your engagement skyrocket!
18. Make a list of the most common mistakes in your niche.
19. Create a list of useful online tools, e.g. tools that you use to automate your business processes
20. Share your company’s history and key achievements.
21. Tell your audience how you got started in your career.
22. Create a list of a must-read books and resources in your niche. Think of books that have been useful in your career or that will be useful to your clients.
23. Do a weekly / monthly recap of the best blog posts in your niche. Don’t forget to tag bloggers when sharing on social media.
24. Share the poll or survey results
25. Invite a guest blogger. It is an excellent way to generate new ideas and create relevant content for your followers.
26. Update an old post. Check your old posts and see if there is any new information to add.
27. Share case studies. Create a case study that explains who your typical clients are and what you can do for them.
28. Write a comparison post to highlight the difference between a DIY approach and going for professional service.
29. Create a glossary of professional terms.
30. Overview the latest trends and make predictions. Share your projections for changes in your industry for the coming year.
Content creation is a difficult task that necessitates constant reading, listening, and keeping up with current trends. If you do this on a regular basis, you will never run out of creative ideas.