“Organic search” refers to how many visitors visit a website after conducting a search query (the most popular of which is Google controlling over 90% of the search market). Getting as close to the top of search results for your specific business, whatever your products or services are, has become a critical goal for most businesses. Google is constantly refining and revising its search algorithms, using new techniques and technologies, such as artificial intelligence (AI). Maintaining an effective SEO strategy and good search results becomes extremely difficult because of this.

We looked at the best tools for optimizing your website’s position in search results:

1. Moz pro

Moz Pro can be called a pioneer in the search engine optimization (SEO) space and the company had taken full advantage of that experience. Moz Pro has the most complete tool set, its metrics have become an industry standard even among marketers that use other tools. It contains such highly demanded features as deep SEO tool suite, excellent metrics and reporting capabilities, redesigned crawling feature. What about pricing? It starts from $79 per month when billed annually. 

2. SpyFy

SpyFu is one of the best-known names in the SEO industry due to a deep feature set, excellent reporting, and solid support for digital marketing and advertising. While it might be a bit complex for novices, it remains an excellent pick for professionals. It offers a wide selection of keyword search and management tools, interactive reporting, deep PPC/CPC and paid advertising metrics, this tool can track backlinks and offers ongoing site monitoring and unlimited search results. Starting at $33 per month when billed annually, SpyFu can fully meet needs of both advanced SEO practitioners and average business users.

3. AdvancedWebRanking

AWR Cloud offers a solid all-around tool set aimed at small to midsized business (SMB) digital marketers. It includes ad hoc keyword searches, ongoing position tracking, and website crawling. It also has some brand recognition features that allow it to see which sites rank, which are performing well, and which are declining. All of this, combined with a well-designed interface, makes AWR Cloud worthwhile for any SMB digital marketer. Price starts at $49 per month. 

4. KWFinder

KWFinder.com is a purpose-built SEO solution that does not have as many tools as its competitors but is extremely effective in its niche. The tool is designed specifically for ad hoc keyword research and recommendations. Identifying the right keywords and search results to target is one of the most important aspects of an effective SEO strategy, so it’s one of the best tools available on the market for standalone keyword-driven SEO. You can try this tool for $29.90 per month. 

5. SEMRush

SEMRush is a solid digital marketing choice for small to midsized business users. It provides the majority of what typical small to medium-sized business marketers require from a search engine optimization (SEO) tool. SEMrush offers a wide range of features, including ad-hoc keyword research, ongoing search position monitoring, and crawling. Pricing for the tool begins at $99.95 per month. 

6. Ahrefs

Ahrefs is a high-end SEO tool with powerful features ranging from keyword management to competitive analysis. While its interface is not designed for beginners, it is an excellent choice for professional digital marketers. Advantages of the tools include exceptional site-specific and internet-wide crawling capability, solid ad-hoc keyword research, comprehensive domain monitoring and comparison, improved keyword suggestions, in-depth SERP analysis and basic keyword management. The price for this full-featured tool starts at $82 per month for its Lite plan when billed annually. 

7. DeepCrawl

DeepCrawl is a top-to-bottom site crawler that does a good job. Digital marketers will find here on-page SEO recommendations, Google Analytics and Google Search Console integration, backlink tracking, AMP metrics, desktop/mobile/tablet breakdowns and will enjoy responsive modern interface. However, keep in mind that site crawling is all DeepCrawl does. The tool begins at $89 per month, billed month-to-month; $81.50 when billed annually.